Mahindra & Mahindra recently launched the new Bolero, the second generation of India's most popular SUV.
The new Bolero has been styled with a wide array of interior and exterior features that is sure to appeal to the younger generation of car lovers. With this, Mahindra & Mahindra has reinforced its leadership further in the SUV segment. The Bolero's success in the market is attributed to M&M said commitment to customer centricity. At the launch of the new Bolero, Dr Pawan Goenka, President, Automotive Sector, M & M, said, "Customer centricity is at the core of every product and process at Mahindras. Our products are continuously honed to present a superior offering of performance and features, while at the same time, optimising our cost structure. While retaining the core values that has made it the leader, the new Bolero carries forward the Mahindra equity of out-performance and luxurious toughness."
Rajesh Jejurikar, EVP-Marketing Et Sales, Automotive Sector, M & M said, "We have taken a hugely successful vehicle, in fact the leader in its segment, and given it the cutting edge. The new Bolero, at this breakthrough price, will redefine the market by creating a new segment."
Dr Arun Jaura, Senior VP, Product Development, M & M, said, "The hallmark of M & M is low cost, agility, ingenuity in product development, with a lean team. The new Bolero is an epitome of these qualities."
Bold new style : The Bolero features stylish cues such as the
new ornamental grille that accentuates the SUV's frontal appearance, which makes
the vehicle look more commanding. It also features a new muscular front bumper,
which lowers the risk of injury and reduces impact in case of a collision. The
rear is now more sophisticated with the stylized spare wheel cover and curved
clear lens tail lamps.
Convenience: The new Bolero has been designed to be more passenger-friendly.
To begin with, it offers a modern instrument cluster with white, sporty dials
for easy readability. The front doors now come with pockets for maps and magazines,
while the centre console boasts of bottle holders and lots of utility spaces for
Comfort : The ergonomics in the Bolero's passenger cabin have
been reworked based on customer feedback, to provide greater comfort such as plush
bucket seats to reduce travel fatigue and central armrest on the middle row for
passenger comfort on long journeys.
Tough a dependable : The new Bolero has special sensors to sound
a warning if a door is open or a seat belt is not in place. With its extra thick
corrosion-resistant sheet metal body, the new Bolero is one of the safest and
most reliable vehicles in its class, on the road.
Performance : Bolero is powered by a 2523cc Turbo Charged DI
(Direct Injection) diesel engine which produces 63bhp power and 180Nm torque.
The unique Mahindra Bolero engine design provides fuel economy as high as 15 kmpl